What happens when method meets execution
Cases with names, sectors and numbers. No generic storytelling — what Makewell delivered, for whom, and the size of the return in real currency. If the method works, the results speak first.
In numbers
Featured case
Four years of strategic communication that transcended the digital, mobilized the country and set the agenda at Brazil's Supreme Court.
How Makewell gave a voice to 13 million Brazilians with rare diseases
Casa Hunter · Casa dos Raros
Casa Hunter & Casa dos Raros: community building, national campaigns, documentary series on national streaming and discussions at the STF about access to treatments.
Cases with measured ROI
Two cases with closed numbers in real currency — not estimates, not projections. What went into media and what came out as revenue.
Dr. Felipe Vilela
Positioning + Social + Traffic + CRM
The challenge: a specialist lawyer with excellent technical reputation, but without a predictable acquisition process. Captation relied on referrals — good in quality, poor in scale.
The solution: personal brand repositioning, editorial line focused on legal education, paid traffic campaigns segmented by client profile and CRM to structure closing. SPIN Selling in the sales process.
What Makewell did differently: we treated the marketing operation as a commercial arm. Each lead qualified with clear intent before reaching the firm's team.
"Without you guys I couldn't have done it. The hooks, the copy and the quality of recording and editing."
Felipe Vilela — Lawyer
Dra. Thielen
Positioning + Social + Traffic
The challenge: a vascular surgeon with technical authority in a highly competitive region. Private schedule with fluctuations and rising media costs in the specialty.
The solution: application of the Medical Funnel — education at the top, authority in the middle, clear offer at the bottom, retention post-consultation. Content production focused on real private patient objections (price, trust, pain).
What Makewell did differently: niche-specific language, high-standard audiovisual production inside the clinic, precise paid media segmentation for the socioeconomic profile.
"I'm a huge fan! You are the specialists and the attention is incomparable."
Dra. Thielen — Vascular Surgeon
Cases in the United States
Brazilian-owned businesses in Florida growing with integrated digital marketing.
Nagy Custom Remodeling
Branding + Website + Digital Presence
A Brazilian-owned remodeling contractor in Jacksonville, FL — kitchen, bathroom, flooring and whole-home renovations. Makewell built the brand's digital presence from the ground up: professional website, local SEO strategy and visual identity aligned with the US market.
The challenge: a skilled contractor with a strong reputation built through word of mouth, but no structured digital presence to reach American clients at scale in Jacksonville's competitive remodeling market.
What Makewell did: end-to-end brand build — positioning, website, local SEO and content strategy tailored to the Jacksonville market. All bilingual, bridging the Brazilian work ethic with US client expectations.
Other profiles we serve
Beyond the cases above, we have a track record in other verticals with high-demand professionals and brands: Dra. Carolina Mergulhão (endocrinology), Paola Massari (endocrinology), as well as clients in architecture, dentistry, and local services in Maceió, São Paulo and Florida. Each case is handled with confidentiality. Detailed ROI data is shared under NDA in commercial proposals.
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