What happens when method meets execution
Cases with names, sectors and numbers. No generic storytelling — what Makewell delivered, for whom, and the size of the return in real currency. If the method works, the results speak first.
In numbers
Featured case
Four years of strategic communication that transcended the digital, mobilized the country and set the agenda at Brazil's Supreme Court.
How Makewell gave a voice to 13 million Brazilians with rare diseases
Casa Hunter · Casa dos Raros
Casa Hunter & Casa dos Raros: community building, national campaigns, documentary series on national streaming and discussions at the STF about access to treatments.
Cases with measured ROI
Two cases with closed numbers in real currency — not estimates, not projections. What went into media and what came out as revenue.
Dr. Felipe Vilela
Positioning + Social + Traffic + CRM
The challenge: a specialist lawyer with excellent technical reputation, but without a predictable acquisition process. Captation relied on referrals — good in quality, poor in scale.
The solution: personal brand repositioning, editorial line focused on legal education, paid traffic campaigns segmented by client profile and CRM to structure closing. SPIN Selling in the sales process.
What Makewell did differently: we treated the marketing operation as a commercial arm. Each lead qualified with clear intent before reaching the firm's team.
"Without you guys I couldn't have done it. The hooks, the copy and the quality of recording and editing."
Felipe Vilela — Lawyer
Dra. Thielen
Positioning + Social + Traffic
The challenge: a vascular surgeon with technical authority in a highly competitive region. Private schedule with fluctuations and rising media costs in the specialty.
The solution: application of the Medical Funnel — education at the top, authority in the middle, clear offer at the bottom, retention post-consultation. Content production focused on real private patient objections (price, trust, pain).
What Makewell did differently: niche-specific language, high-standard audiovisual production inside the clinic, precise paid media segmentation for the socioeconomic profile.
"I'm a huge fan! You are the specialists and the attention is incomparable."
Dra. Thielen — Vascular Surgeon
Other profiles we serve
Beyond the cases above, we have a track record in other verticals with high-demand professionals and brands: Dra. Carolina Mergulhão (endocrinology), Paola Massari (endocrinology), as well as clients in architecture, dentistry, and local services in Maceió and São Paulo. Each case is handled with confidentiality. Detailed ROI data is shared under NDA in commercial proposals.
Want to be the next case?
Every partnership starts with a free diagnosis. Come understand what we can build for your business.
Schedule diagnosis →